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Texas Tech’s 15-year Galaxy Stadium agreement includes $74.4 million in sponsorship fees, plus branding, hospitality benefits and athlete marketing opportunities.
The Lubbock Chronicle assembled this brief timeline from several stories published in The Daily Toreador and contract excerpts shared by Austin Jackson. Jackson did an excellent job pursuing the records and explaining the agreement.
July 17, 2026. Tech announced the partnership. The Daily Toreador requested the records that day.
July 29. Tech sought an Attorney General’s opinion on releasing the records.
Oct. 2. The Attorney General’s Office issued its opinion.
Nov. 5. Tech released the document, revealing annual fees beginning at $4 million and reaching more than $6 million in the final year.
What the deal includes
Stadium branding. Galaxy receives naming rights, midfield branding and title sponsorship of the West Stadium Club.
Beyond football. The package includes basketball signage, game radio advertisements and digital promotion.
Tickets and parking. Galaxy’s annual benefits include 68 football season tickets, plus 12 tickets for each basketball program and parking passes.
Athlete endorsements. The agreement includes an opportunity to direct $100,000 annually toward athlete marketing deals.
for the sponsorship and hospitality details.
